💰 Negative Keywords Save Money When Using PPC Ads

Negative keywords are one of the most effective tools for improving PPC performance.
They block irrelevant searches, cut wasted clicks, lower cost-per-lead, and ensure your budget reaches real buyers — not job seekers, DIYers, or information hunters.

Below are examples showing how negative keyword lists help businesses save money on Google + Bing PPC campaigns.  

• 🚫 Block irrelevant searches
   
• 🎯 Focus budget on real buyers
   
• 📉 Reduce wasted clicks
   
• 💵 Lower cost-per-lead (CPL)
   
• ⚙️ Improve Quality Score → cheaper clicks
   
• 📈 Boost conversion rates
   
• ⛽ Stretch budget further
   
• 🔍 Filter job seekers + DIY traffic
   
• 📍 Stop out-of-area leads
   
• 📊 Improve campaign data for smarter optimizations

Average CPC: $4.50–$18.50 | High-value buyer/seller searches

Estimated Savings per $5,000 Campaign:

✅ $1,200–$2,000

Block terms that attract people looking for information, training, or careers — not representation.

• real estate jobs
• real estate school / course / license
• realtor salary
• how to become a realtor
• DIY sell house
• free real estate advice

By filtering out non-commercial intent, ad spend focuses on true buyers + sellers ready to engage.

Average CPC: $2.50–$9.75 | Strong local search demand

Estimated Savings per $5,000 Campaign:

✅ $1,400–$2,200

Block searches for training, jobs, or DIY grooming that waste clicks.

• dog grooming school
• grooming certification / classes
• DIY dog grooming
• pet grooming jobs
• how to groom my dog
• free grooming

These exclusions help ensure budget flows toward pet owners actively seeking paid grooming services.

Average CPC: $5.25–$22.75 | Competitive PPC segment

Estimated Savings per $5,000 Campaign:
✅ $1,800–$2,900

Block terms associated with job seekers, self-moving, and product purchases.

• moving jobs / careers
• moving truck rental
• U-Haul / Penske
• DIY moving tips
• moving boxes
• free movers

Excluding these terms reduces junk clicks from renters, DIY movers, and job hunters, helping movers capture real customers ready to hire.

Average CPC: $4.50–$14.00 | High-tempo emergency demand

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,100

Block DIY + parts searches to ensure the budget targets real service requests.

• appliance parts
• manual / troubleshooting
• error codes
• DIY repair
• warranty service
• recall list

This filtering redirects spend toward households ready to book a technician.

Average CPC: $5.50–$18.00 | Seasonal + emergency-driven

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

Exclude DIY + parts-only queries to reach homeowners needing full repair visits.

• AC parts
• troubleshooting
• DIY AC repair
• window AC install
• AC recharge kit
• cheap used AC

Avoids price shoppers + DIY repair traffic, improving service-based conversions.

Average CPC: $2.20–$6.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,300

Remove education and self-care searches.

• cosmetology school
• DIY hair color
• salon jobs
• hair tutorial
• wholesale hair products
• free haircut

Prevents non-buyer traffic and drives new appointment bookings.

Average CPC: $3.50–$10.00

Estimated Savings per $5,000 Campaign:
✅ $1,100–$1,900

Block rental + DIY queries to focus on customers who want professional cleaning.

• carpet cleaner rental
• DIY carpet cleaning
• cleaning solution recipe
• wholesale supplies
• carpet cleaning jobs
• free coupons

This helps convert urgent cleaning requests into booked jobs.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Filter bargain + DIY traffic.

• DIY carpet install
• cheap carpet remnants
• installation jobs
• carpet tools
• carpet tutorial
• leftover carpet

Helps installers target customers ready to hire for full-service installation.

Average CPC: $2.75–$10.50

Estimated Savings per $5,000 Campaign:
✅ $1,100–$1,800

Block general instruction + jobs.

• DIY dog training
• free dog training
• dog trainer jobs
• training certification
• YouTube dog training
• online dog courses

Allows campaigns to focus on owners serious about private or group training.

Average CPC: $4.00–$14.50

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,200

Exclude employment, insurance info only, + DIY oral care.

• dental jobs
• dental hygienist school
• free dental clinic
• dental insurance only
• tooth pain home remedy
• DIY whitening

Redirects traffic toward patients looking for actual appointments.

Average CPC: $4.75–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,500

Filter bargain + DIY searches.

• DIY Botox
• school / certification
• cosmetic jobs
• Groupon
• filler training
• plastic surgery cost-only

Targets high-intent cosmetic clients rather than students + price researchers.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Exclude educational + tutorial traffic.

• chiropractic school
• jobs
• adjustment tutorial
• insurance info only
• free chiropractor
• DIY back adjustment

Protects spend and attracts real appointment seekers.

Average CPC: $2.50–$7.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

Block DIY/education searches.

• DIY cleaning
• cleaner jobs
• supplies
• franchise
• house cleaning tips
• templates

Directs budget toward customers who want cleaning done for them.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Exclude job + supply traffic.

• cleaning jobs
• RFP template
• cleaning checklist PDF
• wholesale supplies
• DIY janitorial
• franchise cost

Helps attract commercial customers needing contracted services.

Average CPC: $4.00–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

Block employment + DIY researcher traffic.

• construction jobs
• blueprint templates
• deck DIY
• contractor school
• permit guide
• training

Focuses on homeowners requesting project quotes.

Average CPC: $3.50–$10.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Remove general job + shipping-supply traffic.

• delivery jobs
• courier careers
• shipping boxes
• FedEx tracking
• UPS schedule
• free mailing

Ensures spend targets customers ready to book service.

Average CPC: $4.75–$13.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

Block DIY + info-only traffic.

• how to fix credit
• DIY credit repair
• free credit report
• credit score only
• credit repair jobs
• Reddit credit

Prioritizes leads wanting professional help.

Average CPC: $5.50–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,500

Exclude info-only + DIY traffic.

• DIY debt help
• learn debt payoff
• student loan calculator
• debt class
• free consultation
• job

Drives budget to those looking to consolidate debt professionally.

Average CPC: $7.50–$85.00

Estimated Savings per $5,000 Campaign:
✅ $2,400–$3,600

Block DIY + free advice traffic.

• law school
• pro bono
• free legal advice
• Wikipedia
• legal forms template
• lawyer jobs

Maximizes spend toward paying case leads — not research.

Average CPC: $3.00–$9.00

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Exclude DIY + job queries.

• handyman jobs
• DIY fix
• handyman tools
• tutorial
• handyman license
• cheap handyman

Ensures campaigns reach homeowners wanting paid help.

Average CPC: $4.50–$18.00 | High-value renovation projects

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,500

Block DIY + free design advice seekers.

• DIY home renovation
• design ideas
• free remodeling plans
• home remodel jobs
• remodeling school
• blueprint templates

Helps capture paid remodeling leads instead of info-seekers.

Average CPC: $3.50–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

Exclude DIY + brand-assistance queries.

• DIY home alarm
• Ring troubleshooting
• SimpliSafe how-to
• security jobs
• free monitoring
• alarm programming

Focuses budget on users ready to install a paid security system.

Average CPC: $4.50–$15.00

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

Block research-only traffic.

• mortgage calculator
• home loan jobs
• how to get a mortgage free
• mortgage school
• DIY refinance
• definition / wiki

Ensures campaigns reach qualified borrowers looking for lenders, not researchers.

Average CPC: $2.75–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Exclude DIY + how-to queries.

• DIY landscaping
• gardening tips
• landscaping jobs
• free mulch
• wholesale soil
• landscape classes

Reaches homeowners booking full-service landscaping.

Average CPC: $2.50–$7.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

Block DIY + supply searches.

• DIY window cleaning
• window cleaner jobs
• cleaning solution recipe
• squeegee wholesale
• tools
• free window cleaning

Directs spend toward paid cleaning appointments.

Average CPC: $2.50–$9.25

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Exclude DIY + education traffic.

• photography school
• photographer jobs
• DIY photo shoot
• camera tutorials
• how to edit photos
• free photos

Keeps spend focused on customers ready to book photographers.

Average CPC: $4.50–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,600

Exclude DIY + parts-related queries.

• DIY plumbing
• how to unclog
• plumbing parts
• plumber jobs
• YouTube fix pipe
• cheap plumber

Targets homeowners needing urgent professional repairs.

Average CPC: $2.75–$9.00

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Block DIY + equipment searchers.

• pressure washer rental
• pressure washing jobs
• DIY power wash
• power washer for sale
• supplies
• free estimates only

Keeps budget focused on customers booking full service.

Average CPC: $3.00–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,800

Exclude DIY + home printer shoppers.

• print jobs
• printer repair
• DIY business cards
• free templates
• bulk wholesale
• print school

Reaches companies + individuals needing real-world print services.

Average CPC: $2.75–$8.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

Block DIY + templates.

• free resume template
• how to write a resume
• resume builder
• resume examples
• HR jobs
• resume workshop

Prioritizes qualified clients seeking paid writing assistance.

Average CPC: $2.50–$7.50

Estimated Savings per $5,000 Campaign:
✅ $750–$1,300

Exclude DIY + free tutorials.

• YouTube lessons
• free piano lesson
• music school jobs
• DIY guitar
• sheet music free
• instrument purchase

Filters out info-seekers outside buying lessons.

Average CPC: $1.80–$4.50

Estimated Savings per $5,000 Campaign:
✅ $600–$1,000

Block training + DIY.

• barber school
• barber jobs
• DIY haircut
• clipper tutorial
• free haircut
• wholesale tools

Focuses ad spend on clients booking chair time.

Average CPC: $4.50–$14.00

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

Exclude DIY + equipment purchases.

• chainsaw
• DIY tree trim
• tree trimming jobs
• tree tools
• stump grinder rental
• free tree removal

Reaches customers needing professional tree care.

Average CPC: $2.75–$8.25

Estimated Savings per $5,000 Campaign:
✅ $700–$1,300

Block DIY + supply queries.

• detail kit
• DIY car wash
• detail job
• polishing tips
• free detailing
• wholesale wax

Drives traffic from car owners ready to book mobile detailers.

Average CPC: $3.50–$10.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Block training + DIY beauty.

• spa jobs
• esthetician school
• massage tutorial
• free spa day
• DIY skincare
• facial recipe

Targets high-intent customers ready to book wellness services.

Average CPC: $4.50–$15.00

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,200

Exclude cosmetic education + tutorial seekers.

• MedSpa jobs
• certification courses
• DIY Botox
• Groupon MedSpa
• insurance
• how-to filler

Reduces wasted clicks and improves client acquisition efficiency.

Average CPC: $2.50–$6.75

Estimated Savings per $5,000 Campaign:
✅ $700–$1,200

Block job search + volunteer traffic.

• dog walking jobs
• pet sitter jobs
• volunteer dog walker
• foster care pets
• pet adoption
• free pet sitting

Helps target pet owners seeking paid sitting care.

Average CPC: $3.50–$12.00

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,800

Block job + DIY funeral info.

• funeral jobs
• funeral director school
• DIY funeral
• urn wholesale
• free cremation
• funeral grants

Drives spend toward families seeking professional arrangements.

Average CPC: $3.00–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Exclude DIY + rental searchers.

• dumpster rental
• DIY junk removal
• junk jobs
• free pickup
• scrap metal
• bulk trash day

Improves efficiency by targeting homeowners ready to pay.

Average CPC: $4.00–$15.00

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,200

Block how-to + job queries.

• locksmith jobs
• DIY lock pick
• lock picking tools
• tutorial
• free locksmith
• rekey kit

Keeps campaigns focused on customers needing urgent lock service.

Average CPC: $3.50–$12.50 | High-intent B2B & events

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

Block hiring + training searches.

• security guard jobs
• security guard school
• license requirements
• free security services
• security training
• how to become a guard

Filtering avoids job-seeker traffic and prioritizes paid security bookings.

Average CPC: $2.50–$7.75

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

Exclude volunteer + job searches.

• senior volunteer driving
• free rides
• student driver
• driver jobs
• training classes
• public transport

Helps capture families + seniors looking for reliable paid transport.

Average CPC: $4.50–$14.50

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

Block research + DIY financial assistance.

• free grant list
• SBA info only
• loan calculator
• loan jobs
• how to start a business
• business funding wiki

Focuses budget on businesses actively pursuing financing.

Average CPC: $4.75–$16.50

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,400

Exclude DIY + wholesale shoppers.

• DIY solar
• solar panels wholesale
• solar school
• solar installer jobs
• government rebate info only
• solar tutorial

Concentrates spend on homeowners ready to book installation.

Average CPC: $2.50–$8.50

Estimated Savings per $5,000 Campaign:
✅ $700–$1,300

Block DIY + training.

• tattoo school
• DIY tattoo
• tattoo jobs
• tattoo machine wholesale
• tattoo tutorial
• free tattoo

Helps campaigns attract new clients looking to book a session.

Average CPC: $3.50–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,200

Exclude info + DIY filing.

• IRS refund
• DIY tax filing
• tax software
• tax jobs
• accountant school
• free tax help

Focuses ad spend on customers needing paid tax assistance.

Average CPC: $2.75–$9.00

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Block DIY bookings + jobs.

• travel jobs
• DIY travel plan
• travel guide
• Expedia
• Travelocity
• free itinerary

Improves quality leads for agencies + vacation planners.

Average CPC: $4.50–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,600

Exclude DIY + research.

• DIY foundation repair
• how to fix cracks
• foundation jobs
• cement wholesale
• cheap repair
• structural engineering school

Targets homeowners seeking professional structural work.

Average CPC: $3.50–$12.00

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,800

Block job + DIY funeral info.

• funeral jobs
• funeral director school
• DIY funeral
• urn wholesale
• free cremation
• funeral grants

Ensures spend goes to families needing funeral arrangements.

Average CPC: $3.75–$10.75

Estimated Savings per $5,000 Campaign:
✅ $1,100–$1,900

Exclude job + volunteer searches.

• senior care jobs
• caregiver jobs
• caregiver school
• free elder care
• social services
• DIY caregiving

Targets clients booking paid home-care services.

Average CPC: $3.00–$8.00

Estimated Savings per $5,000 Campaign:
✅ $900–$1,500

Block DIY + tools.

• chimney brush kit
• DIY chimney clean
• sweep jobs
• fireplace tool
• soot removal tips
• free chimney sweep

Focuses spend on homeowners needing paid cleaning.

Average CPC: $2.75–$8.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,500

Exclude supply + restoration DIY searches.

• DIY furniture repair
• furniture repair kit
• woodworking class
• jobs
• free furniture repair
• YouTube

Targets customers needing artisan-level repair.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Block non-commercial + RFP template searches.

• cleaning jobs
• RFP templates
• checklist PDF
• wholesale supplies
• DIY janitor
• franchise cost

Drives traffic toward commercial clients needing service contracts.

Average CPC: $2.75–$7.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,500

Block training + products.

• lash training
• beauty school
• DIY lash
• lash glue wholesale
• brow jobs
• free services

Focuses on clients booking cosmetic services.

Average CPC: $4.50–$14.50

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,200

Exclude school + DIY setup.

• merchant jobs
• payment processing training
• DIY payment setup
• POS hardware only
• free processor
• wiki

Reaches businesses ready to activate merchant services.

Average CPC: $3.25–$10.00

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Exclude DIY + supply shoppers.

• paint jobs
• DIY painting
• paint supplies
• cheap paint
• tutorial video
• painting classes

Filters out price shoppers + DIY to target homeowners ready to book.

Average CPC: $4.50–$18.00

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,600

Block DIY + instructional search.

• DIY wiring
• electrician school
• troubleshooting
• breaker tutorial
• electrician jobs
• cheap electrician

Targets urgent repair + installation jobs.

Average CPC: $3.00–$8.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

Exclude course + DIY accounting.

• DIY bookkeeping
• bookkeeping jobs
• QuickBooks training
• template
• accounting school
• free bookkeeping

Focuses on businesses seeking support, not self-learners.

Average CPC: $2.50–$7.75

Estimated Savings per $5,000 Campaign:
✅ $900–$1,400

Block training + worksheet downloads.

• free worksheets
• tutoring jobs
• courses
• how to tutor
• certification
• YouTube

Targets parents + students seeking paid tutoring.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

Exclude DIY + bargain searches.

• DIY install
• cheap carpet
• carpet installer jobs
• tools
• tutorial
• leftover carpet

Directs budget to homeowners booking full-service installs.

Average CPC: $3.75–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

• optometry school
• optometrist jobs
• DIY vision test
• free eye exam
• insurance provider lookup
• glasses repair

Helps ensure spend reaches patients scheduling vision exams or eye care.

Average CPC: $2.50–$7.75

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

• DIY cleaning
• cleaning jobs
• cleaning checklist
• cleaning supplies
• how to clean
• free cleaning

Targets homeowners booking professional cleaning.

Average CPC: $4.25–$15.75

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

• DIY repair
• garage door parts
• opener troubleshooting
• garage jobs
• springs wholesale
• YouTube fix

Removes parts + DIY seekers to attract urgent service calls.

Average CPC: $4.50–$18.25

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,600

• DIY pest control
• pest control jobs
• bug spray
• home remedy
• free exterminator
• pesticide wholesale

Redirects budget to homeowners needing professional treatment.

Average CPC: $2.75–$9.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,500

• event planner jobs
• how to plan event
• DIY wedding planning
• venue jobs
• free planner
• event school

Focuses ads on clients booking professional event planning.

Average CPC: $3.50–$12.00

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,100

• interior design school
• DIY home décor
• designer jobs
• design classes
• Pinterest ideas
• free design

Helps capture high-intent homeowners seeking design services.

Average CPC: $4.75–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,500

• DIY Botox
• certification courses
• Groupon
• cosmetic job
• filler training
• DIY skincare

Filters student/DIY traffic and reduces cost-only shoppers.

Average CPC: $7.50–$85.00

Estimated Savings per $5,000 Campaign:
✅ $2,400–$3,600

• law school
• lawyer jobs
• free lawyer
• legal forms
• how to sue
• pro bono

Unlocks budget for paying case leads — not information traffic.

Average CPC: $3.50–$10.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

• courier jobs
• FedEx / UPS tracking
• mailing boxes
• USPS
• free shipping
• package pickup DIY

Targets business and residential clients wanting delivery service.

Average CPC: $3.25–$10.25

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• pool cleaning jobs
• DIY pool care
• chlorine wholesale
• supplies
• free pool cleaning
• maintenance tips

Keeps spend on customers who want recurring service.

Average CPC: $2.50–$7.25

Estimated Savings per $5,000 Campaign:
✅ $700–$1,300

• screen kit
• DIY window screen
• wholesale mesh
• repair jobs
• tools
• how to build screen

Focuses budget on homeowners needing screening repairs.

Average CPC: $3.25–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• tint film
• DIY tint
• tinting classes
• wholesale
• tint jobs
• how to tint

Filters out DIY + low-intent searchers to prioritize service clients.

Average CPC: $3.50–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

• job listings
• how to find job
• resume tips
• employment law
• HR school
• staffing careers

Prevents wasted clicks from job-search traffic.

Average CPC: $2.75–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• gardening tips
• landscaping jobs
• DIY landscaping
• free mulch
• soil wholesale
• compost

Targets homeowners ready to pay for professional services.

Average CPC: $2.75–$8.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

• massage school
• massage jobs
• DIY massage
• tutorials
• free massage
• home massage

Increases appointment-driven conversions.

Average CPC: $4.75–$18.50

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,600

• DIY mold removal
• mold jobs
• mold test kit
• bleach mold
• supplies
• free inspection

Targets homeowners needing professional treatment.

Average CPC: $4.00–$12.50

Estimated Savings per $5,000 Campaign:
✅ $1,200–$2,000

• contractor school
• jobs
• blueprint template
• DIY deck
• cheap labor
• permit help

Focuses on homeowners requesting estimates.

Average CPC: $3.00–$9.00

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• handyman jobs
• DIY repair
• handyman license
• tools
• tutorial
• free handyman

Targets customers needing paid home repairs.

Average CPC: $4.25–$17.00

Estimated Savings per $5,000 Campaign:
✅ $1,500–$2,400

• coding school
• website classes
• DIY website
• WordPress tutorial
• free templates
• developer jobs

Redirects traffic toward businesses needing full-service web builds.

Average CPC: $2.50–$9.25

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• photography school
• photographer jobs
• DIY photo shoot
• camera tutorial
• free photos
• how to edit

Filters out instructional/DIY traffic.

Average CPC: $2.25–$7.25

Estimated Savings per $5,000 Campaign:
✅ $700–$1,200

• DIY dry cleaning
• dry cleaning jobs
• at-home dry kit
• laundry tips
• free dry clean
• wholesale soap

Helps ensure ads reach customers paying for garment cleaning.

Average CPC: $3.50–$10.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

• courier jobs
• shipping boxes
• UPS / FedEx tracking
• delivery school
• package pickup free
• DIY courier

Focuses spend on scheduled pickup + delivery clients.

Average CPC: $3.00–$8.25

Estimated Savings per $5,000 Campaign:
✅ $900–$1,500

• DIY chimney cleaning
• brush kit
• soot tips
• chimney sweep jobs
• how to repair
• wholesale tools

Targets homeowners looking for professional maintenance.

Average CPC: $2.50–$8.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

• DIY bouquet
• florist jobs
• wholesale flowers
• dried flowers
• flower school
• free flowers

Keeps budget on same-day + paid flower orders.

Average CPC: $4.00–$11.00

Estimated Savings per $5,000 Campaign:
✅ $1,100–$1,900

• DIY glass
• resin kit
• windshield law
• insurance claim only
• auto glass jobs
• replacement parts

Directs spend toward customers needing replacement.

Average CPC: $2.75–$8.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,500

• DIY restoration
• furniture kit
• classes
• paint tutorials
• tools
• free restoration

Helps target serious customers seeking professional craftsmanship.

Average CPC: $4.50–$18.00

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,700

• DIY window install
• window kits
• wholesale glass
• window jobs
• tutorials
• how to replace

Ensures spend reaches homeowners ready to hire pros.

Average CPC: $3.50–$12.00

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,800

• funeral jobs
• funeral director school
• DIY funeral
• cremation free
• urn wholesale
• funeral grants

Improves efficiency by filtering research + job traffic.

Average CPC: $5.25–$19.50

Estimated Savings per $5,000 Campaign:
✅ $1,600–$2,700

• DIY HVAC
• AC repair guide
• heater parts
• HVAC jobs
• troubleshooting
• coupon free

Focuses budget on urgent repair + install customers.

Average CPC: $2.50–$7.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

• laptop parts
• warranty repair
• DIY fix
• software updates
• PC support free
• how to repair

Targets customers seeking professional repair services.

Average CPC: $2.50–$7.00

Estimated Savings per $5,000 Campaign:
✅ $700–$1,200

• notary jobs
• notary school
• how to notarize
• DIY notary
• free notary
• stamp purchase

Helps prioritize customers needing documents notarized.

Average CPC: $2.50–$7.50

Estimated Savings per $5,000 Campaign:
✅ $800–$1,400

• catering jobs
• catering school
• recipes
• DIY catering
• free catering
• wholesale food

Filters curiosity + students to focus on paying clients.

Average CPC: $3.50–$11.00

Estimated Savings per $5,000 Campaign:
✅ $1,100–$1,900

• MBA school
• consulting jobs
• grant list
• free advice
• templates
• business courses

Attracts SMBs actively seeking professional consulting.

Average CPC: $3.00–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• DIY junk
• dumpster rental
• free pickup
• scrap metal
• donation
• jobs

Directs spend toward homeowners needing paid haul-off services.

Average CPC: $3.50–$9.50

Estimated Savings per $5,000 Campaign:
✅ $1,000–$1,700

• chiropractic school
• adjustment tutorial
• free chiropractor
• insurance only
• jobs
• DIY back crack

Improves conversion rate by prioritizing appointment-ready leads.

Average CPC: $2.75–$9.50

Estimated Savings per $5,000 Campaign:
✅ $900–$1,600

• gardening tips
• landscape jobs
• DIY mulch
• free compost
• soil wholesale
• classes

Targets paid recurring yard maintenance clients.

Average CPC: $5.50–$25.00

Estimated Savings per $5,000 Campaign:
✅ $1,800–$3,000

• DIY roofing
• shingles wholesale
• roofing jobs
• sheet metal
• roof tutorial
• free estimate repair

Focuses on high-value roof replacement + repair leads.

Average CPC: $4.25–$14.75

Estimated Savings per $5,000 Campaign:
✅ $1,400–$2,300

• DIY driveway
• asphalt kit
• paving jobs
• concrete tools
• wholesale gravel
• tutorial

Targets homeowners ready to hire paving professionals.

Average CPC: $4.50–$15.25

Estimated Savings per $5,000 Campaign:
✅ $1,300–$2,200

• how to invest
• retirement calculator
• financial jobs
• stock tips
• DIY investing
• free consultations

Keeps campaigns focused on serious investor clients.

Average CPC: $2.25–$7.25

Estimated Savings per $5,000 Campaign:
✅ $700–$1,200

• DIY laundry
• laundry jobs
• detergent wholesale
• laundromat near me (optional)
• free wash
• tips

Targets paid pick-up + wash-drop customers.

Negative keywords give your business control — ensuring every click comes from a real buyer, not a job seeker, researcher, or DIY browser.

If your campaigns aren’t filtering unwanted traffic, you’re paying more than you should.

✅ Cut wasted spend
✅ Improve lead quality
✅ Lower cost-per-lead
✅ Boost conversions from real customers

Whether you run Google Ads, Microsoft/Bing Ads, or both — we can help you build, manage, and refine your negative keyword strategy so every marketing dollar works harder.

📞 Call 888-267-1137

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We’ll show you the terms draining your budget — and how to fix them fast.